Peter Vermij (1962), founder and director, Bird's Eye Communications.


2009 – today

Strategic communications consultant at Bird's Eye Communications (Amsterdam); Bird's Eye Communications is a small consultancy firm owned by me. Projects include all sorts of communication services such as building (web) communication and media strategies, crisis communication and -preparation, media training and funding proposals. Clients come from industry, government and civil society, sometimes brought together in multi-stakeholder groups. The portfolio includes joint ventures with other consultancies.

International accounts include(d):

- Society for Worldwide Interbank Financial Telecommunication (Brussels)
- Roundtable on Sustainable Palm Oil (Kuala Lumpur, Malaysia)
- Merck (Whitehouse Station, USA)
- Nature Publishing Group (London)
- European Biotechnology Week (Brussels)
- European CanCer Organisation (Brussels)
- European Hematology Association (The Hague)
- European Respiratory Society (Lausanne, Switzerland)
- European Society of Human Reproduction and Embryology (Grimbergen, Belgium)
- Combacte, European clinical trial network (Utrecht)
- University of Copenhagen (Copenhagen, Denmark)
- Swedish University of Agricultural Sciences (Uppsala, Sweden)
- University of Göteborg (Göteborg, Sweden)

Dutch accounts include(d):

- Royal Netherlands Academy of Arts and Sciences (KNAW)
- Netherlands Organisation for Scientific Research (NWO)
- Association of universities in the Netherlands (VSNU)
- Dutch federation of University Medical Centres (NFU)
- Netherlands Ministry of Economic Affairs
- Dutch Federation of Hospitals (NVZ)
- HollandBIO, Netherlands biotechnology trade association
- National Institute for Public Health and the Environment (RIVM)
- Netherlands Consortium on Climate Change Adapatation (CCCA)
- Netherlands Genomics Initiative (NGI)
- Life Sciences & Health (LSH)
- East Netherlands Development Agency (OOST NV)
- Health Valley (Nijmegen)
- City of Utrecht
- Utrecht Science Park
- Utrecht University (UU)
- University Medical Centre Utrecht (UMC Utrecht)
- City of Amsterdam
- Free University Medical Centre (VUmc)
- Netherlands Cancer Institute (AVL-NKI)
- Ammodo, Institute of Arts and Sciences (Amsterdam)
- Access to Medicine Index
- University Medical Centre Groningen (UMCG)
- MUMC+ (Maastricht)
- Max Planck Institute for Psycholinguistics (Nijmegen)
- Danone Research (Wageningen)

2006 – 2009

Strategic Senior Consultant at Schuttelaar & Partners. Schuttelaar & Partners is a consultancy headquartered in The Hague (Netherlands). At the firm, I handled international and life science/biotechnology accounts and helped the firm build a branch office in Brussels. Projects included all sorts of communication services such as building (web) communication and media strategies, crisis communication and -preparation, media training and writing of funding proposals. In Brussels I convened expert briefings on EU policy. Clients came from industry, government and civil society.

Accounts included:
- Society for Worldwide Interbank Financial Telecommunication (SWIFT, La Hulpe, BE);
- European and Developing Countries Clinical Trials Partnership (EDCTP, The Hague, NL);
- EuropaBio (Brussels, BE);
- National Institute for Public Health and the Environment (RIVM, Bilthoven, NL);
- Netherlands Ministry of Environment (I&M, The Hague, NL);
- Netherlands Ministry of Foreign Affairs (The Hague, NL);
- Netherlands Ministry of Agriculture (The Hague, NL);
- Access to Medicine Index (Haarlem, NL);
- Max Havelaar Foundation (Utrecht, NL);
- SenterNovem (The Hague, NL);
- TI Pharma (Leiden, NL);
- Utrecht University (Utrecht, NL);
- Sanquin (Amsterdam, NL);
- Winclove Bio Industries (Amsterdam, NL);
- Netherlands Centre for Biodiversity research (Leiden, NL)


2004 – 2006

Freelance science writer, based in Amsterdam and Paris, reporting for clients such as Nature Medicine, Nature Biotechnology, Nature Bioentrepreneur, and Nature Reviews Drug Discovery. Also, science writing for Dutch newspapers and magazines such as NRC Handelsblad, Intermediair, Binnenlands Bestuur and Advocatenblad.

1999 – 2004

Freelance United States correspondent, based in Washington DC, reporting on science, history, economy, law etc., for Dutch newspapers and magazines such as NRC Handelsblad, Intermediair, Het Parool, Staatscourant, Historisch Nieuwsblad and Advocatenblad.

1990 – 1999

Editor/Reporter at daily newspaper Het Parool. Responsibilities included: Reporting (higher) education policy up to national government and parliament levels; reporting science; coordinating and editing special sections and supplements on higher education and science; initiating, creating and managing the paper's first website and hiring its editorial team; co-founding, coordinating and presenting a public debate series and a national student thesis competition; chairing the paper's editorial advisory board. Member of works council.

1993 – 1998

Host/Editor of award-winning tv-shows and documentaries for Dutch public television, such as
- Het Souterrain ('The Basement'), three talkshows on future biomedical dilemmas arising from current research;
- Een Rondje DNA ('A Round Of DNA'), thirteen mini-documentaries on DNA technology and its consequences;
- Gif Om Op Te Vreten ('Feeding On Poison'), documentary on the use of genetically engineered micro-organisms to clean up chemical pollutants;
- Voor Een Breed Publiek ('For A Large Audience'), documentary on scientists who go out to tell the world about their work.

1985 – 1990

Interim Editor-in-chief/Editor/Reporter at UK (weekly newspaper of University of Groningen, Groningen, The Netherlands). Responsibilities included: science writing & editing; implementing editorial computer system and desktop publishing; supervising a restyling; chairing editorial staff.



Utrecht Institute for Pharmaceutical Sciences (UIPS), research division of the Faculty of Pharmaceutical Sciences at Utrecht University, Utrecht, The Netherlands (freelance). Subject: media handling for (young) scientists.

1993 – 1999

Faculty of Communication and Journalism, Utrecht Polytechnic, Utrecht, The Netherlands (freelance). Subject: health science writing.

1990 – 1999

Foundation for science journalism and communication, Utrecht, The Netherlands (freelance). Topic: science writing.


Boekman Foundation, Amsterdam, The Netherlands (freelance). Coach Boekmancahier editorial staff.

1993 – 1995

Moderator of panel discussions on reproductive technology and bioethics; lectures on state of affairs in biotechnology.



Fresh Blood — Celebrating 25 years of the European Hematology Association; 108 pp. in English, publ. EHA, The Hague, ISBN 978-90-823759-0-9. The captivating story of the founding and growth of the European Hematology Association.


Perfectie Op Bestelling — Genetische Manipulatie In Het Dagelijks Leven ('Perfection Made To Order — Genetic Engineering In Daily Life'.); 152 pp. in Dutch, publ. Aramith Uitgevers, ISBN 90-6834-108-1. On the state of affairs in biotechnology and what that holds in store for ordinary people's lives.



Van Walree-award from the Koninklijke Nederlandse Akademie van Wetenschappen (Royal Netherlands Academy of Sciences) for documentary series Een Rondje DNA and Het Souterrain. Granted to producer Jan Vink (Science Productions).


Press award from Wageningen University (The Netherlands); for selected articles on agriculture, science and the environment.


Teyler Initiatief-award from Teylers Museum Haarlem (The Netherlands); for tv documentaries Gif Om Op Te Vreten and Een Rondje DNA. Granted to producer Jan Vink (Science Productions).



New media & internet publishing: 3-week crash course with excursions covering best practice examples in Houston TX, Phoenix AZ, San Francisco CA, and San Jose CA, with additional excursions to New York Times and Chicago Tribune. Organized by the Newspaper Association of America (NAA).

1980 – 1989

BSc., MSc. (Biology, highest honors) at University of Groningen (The Netherlands) with:
- De Oorzaak Van Homoseksualiteit; Achtergronden Van De 'Affaire-Swaab' ('Causes of Homosexuality; Background To The 'Swaab Affair'), colloquium and thesis on research into suggested etiologies of homosexuality;
- Een Onpraktisch Vak ('An Impractical Profession'), thesis on the rise and fall of mammalian paleontology in The Netherlands;
- Behavioral research on circadian pacemaker in diurnal chipmunks. Published in: J. Biological Rhythms 14 (4) pp. 320-329;
- Teaching credentials (for high school, college and polytechnic).


Mother tongue: Dutch.
Other: English (proficient); German (independent); Spanish, French (basic).