Launching the Access to Medicine Index

During and following our relationship with Schuttelaar & partners, we helped the Access to Medicine Foundation get off the ground and launch the first two editions of a global Access to Medicine Index.

Our work included drafting funding proposals, conferring with the Dutch Ministry of Foreign Affairs and the Bill and Melinda Gates Foundation, and drafting the governance, code of ethics and conflict of interest policoes of the new organization. We helped coordinate the creation of a website and wrote its content.

We co-ordinated and handled the launch of the first Index and created and implemented a global communication and media strategy that brought the new index immediately into focus worldwide. The work included the creation and global distribution of a press release and a press pack with key index data (in English and Dutch), working with media to get attention and handling Dutch and global media requests.

For the launch of the second edition, we once again assisted the foundation in implementing a media communications plan.

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