Handling media at a medical conference

At the request of the European Respiratory Society (ERS), we managed relations between Dutch organizers, researchers and news media for a large meeting held at the RAI Conference center in Amsterdam.

Our work included selecting suitable research, producing and distributing nuanced press releases on key research findings, setting up a large international press facility at the RAI, organizing press conferences on selected research outcomes, liaising between scientists and journalists and assisting them at the conference venue.

We also monitored media exposure of the meeting in real time and after the meeting.

Our work helped raise awareness to respiratory diseases and the conference by sparking dozens of stories in the news media, including major newspapers and tv news shows.

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