Helping executives face the media

As part of various communication services for the Netherlands Federation of University Medical Centres (NFU), we designed and provided various media training sessions for the federation’s chairperson and other high-level employees.

The training session was tailored to the needs of the particular ‘students’ in terms of content and format. Real scenarios and case studies were translated into practice radio-, tv- or phone interviews with ‘reporters’.

Parts of the training session were performed in an actual tv studio so as to make sure the exercises mimicked reality as closely as possible.

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