For the European Cancer Organisation (ECCO), and in close collaboration with colleagues at RiceMason, we managed relations with Dutch news media for an ECCO Meeting held at the RAI Conference center in Amsterdam.
With more than 20,000 participants, the ECC meeting is among the biggest medical and scientific conferences held in Europe.
Our work included media handling for a visit of the King of the Netherlands, selecting, producing and distributing nuanced press releases on key research findings, organizing and moderating press conferences on selected results, liaising between scientists and journalists, and assisting them at the conference venue.
We also monitored media exposure of the meeting in real time.
Our work helped raise awareness to cancer research and the conference in the Netherlands by sparking dozens of stories in the country’s news media, including major Dutch newspapers and tv news shows.