Helping prepare a biomedical merger

When two major Dutch suppliers of donor tissue (ETB and Bislife) merged into one (ETB-Bislife), they asked us to assist them in communicating the merger and its backgrounds to outside stakeholders and to the general public.

We helped them prepare for the merger carefully by, among other things, drafting a communication strategy and a plan for bringing media exposure while mitigating risks. We interacted successfully with relevant medical news outlets, crafted and edited key texts (in English and Dutch) for use in stakeholder letters and websites, produced and distributed embargoed press releases and Q&As, and monitored media activity.

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