Rebranding Dutch biotechnology

In anticipation of a merger between two Dutch biotechnology trade associations, NIABA and BioFarmind, we helped both organisations rebrand themselves.

We assisted in finding and registering a new brand name (HollandBIO), which was in tune with its increasingly younger, more internationally oriented members and prospective members, and in so doing helped put the Dutch biotechnology sector on the national and the global map.

We also assisted in the design of a new logo by Watontwerpers.

Today, HollandBIO is healthy and growing. The association has close to 180 members, most of them small or medium-sized business.

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